It’s all good having a killer product or awesome service, but without a brand to back it up you can only go so far. But what is a brand?A brand is the unique name and image that you cultivate around your business. You’re not a store that sells shoes, you’re “Skyrocket Shoes” providing “the best priced shoes in the whole universe.”

Ok, maybe your brand won’t be so cheesy but it’s important to differentiate yourself from other similar businesses, even if the only real difference is your brand name, logo and tagline. Over the years customers will grow to trust your brand and if you’ve marketed it successfully, the brand should become instantly recognizable. There are hundreds of cola drinks, but everybody knows Coca Cola right? Part of that is its taste, but a huge factor is their success in branding.

In 2015 one of the most important factors in building your brand is the internet. If you don’t have a professional and easy to use website, a strong and active social media presence, and aren’t making use of targeted online advertising, your brand awareness will be much less than the competition.

An experienced internet marketing company can handle your online brand for you so you can focus on other areas of your business. They will optimize your site for search engines so your brand is more prominent in the search results, engage existing and potential customers on social media to build awareness and loyalty for your brand, and manage advertising campaigns like Google AdWords to bring you direct traffic and sales.

If you want to achieve your business goals, here are some facts about brands that speak for themselves: