PR and Media agencies in Melbourne, Australia are not a dime a dozen, but when it comes to digital natives, Tony Good Talent is one of the most admired in the industry. His digital native skills and creative approach have seen him build successful agencies in Melbourne like Effie&co, MCMPR, and Two Birds Talking. But how do these PR agencies do their work? Read on to find out how he keeps up with the latest trends in media and PR in Melbourne.

Good Talent – A Review of a Media Agency in Melbourne

If you’re looking for a media agency Melbourne, look no further than Good Talent. Founded by former broadcast journalist Tony Nicholls, the team at Good Talent Media knows their stuff. From creating content to promoting clients, they have the expertise to ensure that you get the best possible coverage for your business. They also offer free media consultations during March and April. The agency’s team is passionate about helping you get found and promote your business.

The team at Good Talent Media is comprised of experienced media professionals with a diverse range of backgrounds. Tommy has previously worked for a leading communications agency in Northern Ireland and co-hosted a regional radio show. As an Account Manager, Tommy has built a network of contacts in the media industry. Jake has extensive experience with some of Australia’s largest media networks, producing some of Australia’s most well-known programs.

Digital marketing has been proven to increase traffic and increase conversions. Media agencies that understand how to utilize digital technology can help your business reach new heights in a short period of time. Social media, for example, is a great place to build your audience. A well-developed social media strategy can help your business connect with your target audience and increase conversions. A media agency that has a strong presence on social networks can leverage their presence to increase your reach and impact.

Tony Good Talent is a digital native

Is Tony Good Talent a digital native? Is he a success story of an entrepreneur who took advantage of the current technology? There are some obvious differences. For starters, a digital native focuses on customer-centricity. They build capabilities in behavioral insight and data analytics, and they feed that into their product development capabilities. They also anticipate customer needs. Here are three ways Tony Good Talent shows he’s a digital native.


If you’re looking for a PR and media agency in Melbourne, you’ve come to the right place. Good Talent has a wide range of services to meet your organisation’s needs. We provide media training for CEOs, organisational spokespersons, and media teams in the government, not-for-profit, and profit sectors. Our training includes crisis communication media training, executive presentation skills, press release writing workshops, social media, and video presenting.


PR and media training is essential for the successful management of your organisation. This training can be provided to CEOs, organisational spokespersons and media teams, in the profit-for-profit, not-for-profit or government sectors. Services include crisis communication media training, executive presentation skills training, press release writing workshops, social media and video media training, and video interviewing and presentation workshops. Good Talent – PR and Media Agencies in Melbourne

Tailor Maid Communications

The good news for companies in the fashion industry is that there are PR agencies Melbourne that focus on the beauty industry. One Daydream is one such agency, based in Melbourne, that specializes in the luxury lifestyle, beauty, and fashion industries. Its team enjoys pushing boundaries and working with clients to accelerate their success and establish a positive impact on the bottom line. Another good choice is the One Two Agency, a boutique Melbourne agency specializing in PR and digital strategy. This agency takes pride in its innovative approach to PR and marketing campaigns and prides itself on being a leader in the beauty and fashion industry.

Evil Twin

When it comes to PR and media agencies, a company’s reputation can be a huge deciding factor. Evil Twin, for example, boasts “devilishly effective public relations strategies,” and its small, highly focused team means that each case is handled individually, so it’s possible to tackle it from different angles. In contrast, Forward Agency, founded in 2012, believes in magic and logic, big ideas and attention to detail. Its goal is to deliver ROI for clients.

Kate & Co.

A media training service offered by Good Talent – PR and Media Agencies, Melbourne focuses on media training for CEOs, organisational spokespersons, and their media teams. Media training can be conducted for organisations in government, not-for-profit, and profit sectors. Media training services include crisis communication media training, executive presentation skills, press release writing workshops, and social media presenting. These services also include training for video.