When you first dip your toes in to social media you may think you have it all figured out, but there are several long running myths that confuse new businesses or those looking to employ a social media marketing strategy for the first time. Let’s take a look at just some of those that are commonly believed today.
My Customers Don’t Use Social Media
One of the gravest mistakes some business owners make is assuming their customers are not active on social media. No matter how obscure your business, and no matter the age of your target demographic, in 2015 a large percentage of them will be accessing social media on a daily basis. Failure to fill this online space to remind them you exist, will simply allow the competition to get there first.
I Can Do it Myself
While anyone with some basic internet knowledge can sign up to the leading social media platforms and begin posting content, that certainly doesn’t mean they will be successful in driving traffic to their website and generating sales. Many people confuse the accessibility of Facebook, Twitter etc, with the presumption that they’re easy to use.
Ask yourself this, if you were given cameras and the ability to shoot a TV commercial, would you know what to do?
That’s not to say you can’t learn along the way, but hiring a professional internet marketing company that knows various techniques for engagement and traffic generation, not only ensures success from the beginning but gives you the spare time to continue focussing on the core aspects of your business.